| 000 -LEADER |
|---|
| fixed length control field |
01432nam a2200361 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210305174714.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
141015s2013 tu a 001 0 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786051335117 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GAZIU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
GAZIU |
| Modifying agency |
TR-AnTOB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| Language code of original |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.M37819 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M37819 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, William D. |
| Relator term |
author |
| 9 (RLIN) |
3255 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Essentials of marketing : a marketing strategy planning approach. |
| Language of a work |
Turkish. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Pazarlamanın temelleri : |
| Remainder of title |
bir pazarlama stratejisi planlama yaklaşımı / |
| Statement of responsibility, etc. |
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy ; çeviri editörü, Asım Günal Önce. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ankara : |
| Name of producer, publisher, distributor, manufacturer |
Nobel, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 615, S655 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Original title: Essentials of marketing : a marketing strategy planning approach. |
|
|---|
| General note |
Translated from 13th edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pazarlama |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
17377 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cannon, Joseph P. |
| Titles and other words associated with a name |
Ph. D. |
| Relator term |
author |
| 9 (RLIN) |
127218 |
|
|---|
| Personal name |
McCarthy, E. Jerome |
| Fuller form of name |
(Edmund Jerome) |
| Relator term |
author |
| 9 (RLIN) |
3256 |
|
|---|
| Personal name |
Önce, Asım Günal |
| Relator term |
editor |
| -- |
translator |
| 9 (RLIN) |
127220 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
