MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01167cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200442096 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221208165241.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
720215s1961 nyua 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
60012775 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GB61-3585 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)242548 |
|
|---|
| System control number |
(TR-AnTOB)200442096 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ODaWU |
| Modifying agency |
OCoLC |
| -- |
Uk |
| -- |
DLC |
| -- |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L333 1961 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TOBBK HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.L333 1961 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lazo, Hector, |
| Dates associated with a name |
1899-1965 |
| Relator term |
author |
| 9 (RLIN) |
131507 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Management in marketing ; |
| Remainder of title |
text and cases / |
| Statement of responsibility, etc. |
[by] Hector Lazo [and] Arnold Corbin. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1961. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
657 pages ; |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
McGraw-Hill series in marketing and advertising. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
286 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Case studies |
| 9 (RLIN) |
131508 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Corbin, Arnold |
| Relator term |
author |
| 9 (RLIN) |
131509 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
