MARC details
| 000 -LEADER |
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| fixed length control field |
03675nam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
200436491 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231219000937.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
171111s2021 tu ab e mmmm 000 0 tur d |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(TR-AnTOB)200444062 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
TEZ TOBB SBE İŞL YL’21 DÜN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dündar, Arzu Emeksiz |
| Relator term |
author |
| 9 (RLIN) |
133004 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
İhracat pazarlama stratejisinin ihracat performansı üzerindeki etkisi : |
| Remainder of title |
Almanya'ya otomotiv ihracatı örneği / |
| Statement of responsibility, etc. |
Arzu Emeksiz Dündar ; thesis advisor Ramazan Aktaş. |
| 246 11 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
The impact of international marketing strategy on export performance: The case of automotive exports to Germany |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ankara : |
| Name of producer, publisher, distributor, manufacturer |
TOBB ETÜ Sosyal Bilimleri Enstitüsü, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 88 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
30 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Tez (Yüksek Lisans)--TOBB ETÜ Sosyal Bilimler Enstitüsü Nisan 2021. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Bu çalışmanın amacı uluslararası pazarlarda faaliyet gösteren işletmelerin uyguladıkları ihracat pazarlama stratejisinin ihracat performansı üzerine etkisinin incelenmesidir. Bu çalışmada, ihracat pazarlama stratejisi olarak uluslararası pazarlama karması elemanlarına uygulanan adaptasyon stratejisine değinilmektedir. İhracat performansı olarak ise işletmenin ihracatındaki değişime odaklanılmıştır. Araştırma örneklemi, 2018-2019 yılları arasında Türkiye'de faaliyet gösterip Almanya'ya otomotiv endüstrisinde ihracat yapan işletmelerdir. Ticaret Bakanlığı'ndan elde edilen veriler neticesinde çalışmaya 118 işletme katılım sağlamıştır. Anket yöntemiyle toplanan verilerin analizinde SPSS19 programı kullanılmıştır. Uygulanan regresyon analizi sonucunda işletme performansının müşteri deneyimi ile pozitif ve anlamlı bir ilişkisi olduğu, dağıtım kanalına uygulanan adaptasyon seviyesiyle ise negatif ve anlamlı ilişkisi olduğu sonucuna varılmıştır. |
|
|---|
| Summary, etc. |
The aim of this study is to examine the effect of export marketing strategy applied by firms operating in international markets on export performance. In this study, export marketing strategy is measured by the adaptation strategy applied to the elements of the international marketing mix. As export performance, we focused on the change in the export of the firms. The sample of research is Turkish firms which are actively involved in exports of automotive sector to Germany in the years between 2018 and 2019. 118 firms have taken participation in the study as a result of the data obtained from the Ministry of Trade. SPSS19 program was used in order to analyse the data collected through the survey. As a result of the applied regression analysis, it is concluded that firm performance has a positive and significant relationship with customer experience and a negative and significant relationship with the adaptation level of the distribution channel. |
| 653 ## - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Adaptasyon |
|
|---|
| Uncontrolled term |
İhracat Performansı |
|
|---|
| Uncontrolled term |
Otomotiv Sektörü |
|
|---|
| Uncontrolled term |
Regresyon Analizi |
|
|---|
| Uncontrolled term |
Uluslararası Pazarlama Stratejileri |
|
|---|
| Uncontrolled term |
Adaptation |
|
|---|
| Uncontrolled term |
Expansion Strategies |
|
|---|
| Uncontrolled term |
Export Performance |
|
|---|
| Uncontrolled term |
Automotive Industry |
|
|---|
| Uncontrolled term |
Regression Analysis |
|
|---|
| Uncontrolled term |
International Marketing Strategies |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aktaş, Ramazan |
| Relator term |
advisor |
| 9 (RLIN) |
31883 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
TOBB Ekonomi ve Teknoloji Üniversitesi. |
| Subordinate unit |
Sosyal Bilimler Enstitüsü |
| 9 (RLIN) |
95247 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Thesis |
| Source of classification or shelving scheme |
Other/Generic Classification Scheme |
