MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01135cam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230808100645.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
800124s1966 ilu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
66006727 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)372369 |
|
|---|
| System control number |
(OCoLC)372369 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
m.c. |
| -- |
EEM |
| -- |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1 |
| Item number |
.R53 1966 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TOBBK HF5415.1 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.R53 1966 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
658.8 RıC 1966 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rice, Craig S. |
| 9 (RLIN) |
137832 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How to plan and execute the marketing campaign ; |
| Remainder of title |
strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / |
| Statement of responsibility, etc. |
by Craig S. Rice. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Chicago : |
| Name of producer, publisher, distributor, manufacturer |
Dartnell, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1966] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
178 pages ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85081333. |
| 9 (RLIN) |
70180 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Other/Generic Classification Scheme |
| Koha item type |
Book |
