MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01484cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200449489 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220907163412.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170726s2016 000 0 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786053203971 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Transcribing agency |
ITU |
| Description conventions |
rda |
| Language of cataloging |
eng |
| Modifying agency |
ITU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| Language code of original |
eng |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.C56919 2016 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.C56919 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Clow, Kenneth E. |
| Relator term |
author |
| 9 (RLIN) |
138365 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Integrated advertising, promotion & marketing communications. |
| Language of a work |
Turkish. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Bütünleşik reklam tutundurma ve pazarlama iletişimi / |
| Statement of responsibility, etc. |
Kenneth E. Clow, Donald Baack ; çeviren Doç. Dr. R.Gülay Öztürk. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Yedinci basımdan çeviri. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Ankara : |
| Name of producer, publisher, distributor, manufacturer |
Nobel Yayıncılık, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 476 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Nobel Yayıncılık Yayın no ; |
| Volume/sequential designation |
1491 |
| Series statement |
İletişim no ; |
| Volume/sequential designation |
38 |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Karton kapak. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Reklamcılık |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
72685 |
|
|---|
| Topical term or geographic name entry element |
İletişim, Pazarlamada |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
57625 |
|
|---|
| Topical term or geographic name entry element |
Satış promosyonu |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
132122 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baack, Donald |
| Relator term |
author |
| 9 (RLIN) |
138366 |
|
|---|
| Personal name |
Öztürk, R. Gülay |
| Relator term |
translator |
| 9 (RLIN) |
138367 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
115702139 |
| b |
13469619 |
| c |
21 |
| d |
75 |
| e |
Istanbul Teknik Universitesi Kutuphaneleri |
| f |
ITU - Merkez |
| g |
2021-07-05 11:13:15 |
