MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01281cam a2200385 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230808100722.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210929s2021 tu a $r01 $$$$ ttu u |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786257816168 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| Original cataloging agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| ISO country code |
tu |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
R6619 2021 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
R6619 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Romaniuk, Jenni |
| 9 (RLIN) |
139328 |
| Relator term |
author |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Building distinctive brand assets. |
| Language of a work |
Turkish. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Ayırıcı marka varlıkları inşa etmek / |
| Statement of responsibility, etc. |
Jenni Romaniuk ; Türkçesi Nazlı Nur Uz. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1. baskı Nisan 2021 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
The Kitap, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
220 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Original title "Building distinctive brand assets". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Pazarlama |
| 9 (RLIN) |
17377 |
|
|---|
| Topical term or geographic name entry element |
Reklamcılık |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
72685 |
|
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| 9 (RLIN) |
66912 |
| Form subdivision |
Yönetim |
|
|---|
| Topical term or geographic name entry element |
Markalaşma (Pazarlama) |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
86358 |
|
|---|
| Topical term or geographic name entry element |
Reklamcılık |
| General subdivision |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
48191 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Uz, Nazlı Nur |
| Relator term |
translator |
| 9 (RLIN) |
101157 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
