MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03354cam a2200493 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200452165 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230915001316.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220118t20222022njua ob 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119780205 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
1119780209 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
1119780179 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
9781119780182 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
1119780187 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
9781119780175 |
| Qualifying information |
(electronic bk.) |
|
|---|
| Canceled/invalid ISBN |
9781119780137 |
| Qualifying information |
hardcover |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1302334811 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9781119780137 |
| Source of stock number/acquisition |
O'Reilly Media |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
UKAHL |
| -- |
DG1 |
| -- |
YDX |
| -- |
ORMDA |
| -- |
N$T |
| -- |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
TS170 |
| Item number |
.T46 2022 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
TS170 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.T46 2022EBK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Tennant, David V., |
| Authority record control number or standard number |
http://id.loc.gov/authorities/names/no2022008161 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Product development : |
| Remainder of title |
an engineer's guide to business considerations, real-world product testing, and launch / |
| Statement of responsibility, etc. |
David V. Tennant |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (ix, 222 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"My formal academic training began as a student of mechanical engineering. Simultaneously, I worked part time as a designer to pay for my education. In this case, my work allowed me to see how products were developed to the lower level where I was doing the technical drawing. And my engineering education helped me learn the limits of materials, think about product technical features, and how to apply mathematical formulas to solve technical problems. However, nowhere did I learn about how products are really developed. What drives a company to success? How do companies know which products will be accepted in the marketplace? What is a marketplace or a market segment? As a result, my education and early work experience taught me a lot about applying engineering principals, but I had no knowledge of marketing, sales, business finance, C-level executive support, or how R&D (research and development) and the other areas are supposed to all work together. I simply (and naively) believed that new products were developed and launched by the engineering department. The product that had the better design would always be preferred by consumers. Since those days in college, and my early career in engineering, I have come a long way to understanding that product development is a multi-faceted effort involving many diverse groups and talents. It is so much more than R&D or engineering."-- |
| Assigning source |
Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
New products |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85091388 |
| 9 (RLIN) |
21967 |
|
|---|
| Topical term or geographic name entry element |
Product management |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh85107203 |
| 9 (RLIN) |
20254 |
|
|---|
| Topical term or geographic name entry element |
Product design |
| Authority record control number or standard number |
http://id.loc.gov/authorities/subjects/sh2010012117 |
| 9 (RLIN) |
78740 |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books |
| 9 (RLIN) |
2032 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Wiley Online Library |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781119780205">https://onlinelibrary.wiley.com/doi/book/10.1002/9781119780205</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
E-Book |
