Normal view MARC view ISBD view

Tüketici hukuku bakımından sosyal medyada örtülü reklam / (Record no. 200453323)

MARC details
000 -LEADER
fixed length control field	03769nam a2200469 i 4500
001 - CONTROL NUMBER
control field	200436491
003 - CONTROL NUMBER IDENTIFIER
control field	TR-AnTOB
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20231219000947.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	171111s2023 tu ab e mmmm 000 0 tur d
035 ## - SYSTEM CONTROL NUMBER
System control number	(TR-AnTOB)200453323
040 ## - CATALOGING SOURCE
Original cataloging agency	TR-AnTOB
Language of cataloging	eng
Description conventions	rda
Transcribing agency	TR-AnTOB
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	Türkçe
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number	TEZ TOBB SBE HUK YL’23 ÖZD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Özdil, Özge
Relator term	author
9 (RLIN)	142261
245 10 - TITLE STATEMENT
Title	Tüketici hukuku bakımından sosyal medyada örtülü reklam /
Statement of responsibility, etc.	Özge Özdil; thesis advisor Betül Özlük.
246 11 - VARYING FORM OF TITLE
Title proper/short title	Covered advertising in social media in terms of consumer law
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Ankara :
Name of producer, publisher, distributor, manufacturer	TOBB ETÜ Sosyal Bilimleri Enstitüsü,
Date of production, publication, distribution, manufacture, or copyright notice	2023.
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 140 pages :
Other physical details	illustrations ;
Dimensions	29 cm
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	unmediated
Media type code	n
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	volume
Carrier type code	nc
Source	rdacarrier
502 ## - DISSERTATION NOTE
Dissertation note	Tez (Yüksek Lisans)--TOBB ETÜ Sosyal Bilimler Enstitüsü Nisan 2023.
520 ## - SUMMARY, ETC.
Summary, etc.	Bu çalışmanın odak noktası, sosyal medyada yapılan örtülü reklamların ve bu reklamlar dolayısıyla sorumlu tutulabilecek kişilerin tespitidir. Bu tespit sonrası sosyal medyada yapılan örtülü reklamların önlenmesi için gerekli adımların atılması amaçlanmaktadır. Bu kapsamda öncelikle örtülü reklamın ne olduğu en genel hâliyle incelenmiş ve daha sonra sosyal medya bakımından örtülü reklamların görünüş biçimleri ele alınmıştır. Örtülü reklamın hukuki niteliği ortaya konduktan sonra sorumluluk hukuku bakımından incelemeler yapılmış ve sorumlu tutulabilecek kişiler ile sorumluluğun kapsamı değerlendirilmiştir. Bu değerlendirmeler yapılırken öncelikle Tüketicinin Korunması Hakkında Kanun ve Türk Borçlar Kanunu olmak üzere mevcut ulusal ve uluslararası düzenlemeler incelenmiş, örtülü reklam kavramı, örtülü reklamın hukuki niteliği, sosyal medya, sosyal medyada örtülü reklam ve örtülü reklamın sorumluluk hukuku bakımından değerlendirilmesi konuları ele alınmıştır.

Summary, etc.	The focus of this study is the identification of covert advertisements on social media and the people who can be held responsible for these advertisements. After this determination, it is aimed to take necessary steps to prevent covert advertisements made on social media. In this context, first of all, covert advertising was examined in its most general form, and then the appearance forms of covert advertisements in terms of social media were discussed. After revealing the legal nature of covert advertising, investigations were made in terms of obligations law and the scope of responsibility and the persons who can be held responsible were evaluated. While making these evaluations, the existing national and international regulations, primarily TKHK and TBK, were examined, and the concept of covert advertisement, the legal nature of covert advertisement, social media, covert advertisement in social media and the evaluation of covert advertisement in terms of obligations law were discussed by making necessary researches on the internet in the light of technological developments.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Tezler, Akademik
Source of heading or term	etuturkob
9 (RLIN)	32546
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term	Örtülü reklam

Uncontrolled term	Sosyal medya

Uncontrolled term	Sosyal medyada örtülü reklam

Uncontrolled term	Sorumluluk

Uncontrolled term	Etkileyicilerin sorumluluğu

Uncontrolled term	Güven sorumluluğu

Uncontrolled term	Covert advertising

Uncontrolled term	Social media

Uncontrolled term	Responsibility of influencers

Uncontrolled term	Tort liability

Uncontrolled term	Trust responsibility
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Özlük, Betül
Relator term	advisor
9 (RLIN)	142262
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	TOBB Ekonomi ve Teknoloji Üniversitesi.
Subordinate unit	Sosyal Bilimler Enstitüsü
9 (RLIN)	95247
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Thesis
Source of classification or shelving scheme	Other/Generic Classification Scheme

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Date shelved	Koha item type
		Other/Generic Classification Scheme	Ödünç Verilebilir / Available	Tezler	Merkez Kütüphane	Merkez Kütüphane	Tez Koleksiyonu / Thesis Collection	15/06/2023	Bağış / Donation		TEZ TOBB SBE HUK YL’23 ÖZD	TZ01534	15/06/2023	1	15/06/2023	Thesis