MARC details
| 000 -LEADER |
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| fixed length control field |
04348cam a22005058i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
200454699 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231110133044.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231110t20202020njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019032934 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119615712 |
| Qualifying information |
(hardback) |
|
|---|
| International Standard Book Number |
1119615712 |
|
|---|
| Canceled/invalid ISBN |
9781119615736 |
| Qualifying information |
(adobe pdf) |
|
|---|
| Canceled/invalid ISBN |
9781119615729 |
| Qualifying information |
(epub) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1099883225 |
|
|---|
| System control number |
(TR-AnTOB)200454699 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
CMI |
| -- |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5718 |
| Item number |
.D954 2020 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5718 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.D954 2020 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dykes, Brent |
| Relator term |
author |
| 9 (RLIN) |
144254 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Effective data storytelling : |
| Remainder of title |
how to drive change with data, narrative and visuals / |
| Statement of responsibility, etc. |
Brent Dykes. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
how to drive change with data, narrative and visuals |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1911 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley and Sons, Inc., |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2020] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 322 pages : |
| Other physical details |
illustrations (chiefly color) ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Chapter 1. Introduction to driving change through insight -- |
| -- |
Chapter 2. Why tell stories with data? -- |
| -- |
Chapter 3. The psychology of data storytelling -- |
| -- |
Chapter 4. The anatomy of a data story -- |
| -- |
Chapter 5. Data : the foundation of your data story -- |
| -- |
Chapter 6. Narrative : the structure of your data story -- |
| -- |
Chapter 7. Visuals (part 1) : setting the scenes of your data story -- |
| -- |
Chapter 8. Visuals (part 2) : polishing the scenes of your data story -- |
| -- |
Chapter 9. Crafting your own data story. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--can be combined to influence decisions and drive change"-- |
| Assigning source |
Provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business communication |
| 9 (RLIN) |
1908 |
|
|---|
| Topical term or geographic name entry element |
Information visualization |
| 9 (RLIN) |
28528 |
|
|---|
| Topical term or geographic name entry element |
Storytelling |
| 9 (RLIN) |
144255 |
|
|---|
| Topical term or geographic name entry element |
Business communication |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00842419 |
|
|---|
| Topical term or geographic name entry element |
Information visualization |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst00973185 |
|
|---|
| Topical term or geographic name entry element |
Storytelling |
| Source of heading or term |
fast |
| Authority record control number or standard number |
(OCoLC)fst01134169 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Dykes, Brent. |
| Title |
Effective data storytelling |
| Place, publisher, and date of publication |
Hoboken, New Jersey : John Wiley and Sons, Inc., [2020] |
| International Standard Book Number |
9781119615736 |
| Record control number |
(DLC) 2019032935 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
