Normal view MARC view ISBD view

Marketing and Smart Technologies (Record no. 200458104)

MARC details
000 -LEADER
fixed length control field	03073nam a22005775i 4500
003 - CONTROL NUMBER IDENTIFIER
control field	TR-AnTOB
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20231121105458.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	cr nn 008mamaa
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	220329s2022 si \| s \|\|\|\| 0\|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9789811692680
024 7# - OTHER STANDARD IDENTIFIER
Standard number or code	10.1007/978-981-16-9268-0
Source of number or code	doi
040 ## - CATALOGING SOURCE
Original cataloging agency	TR-AnTOB
Language of cataloging	eng
Description conventions	rda
Transcribing agency	TR-AnTOB
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title	İngilizce
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.125
072 #7 - SUBJECT CATEGORY CODE
Subject category code	UT
Source	bicssc

Subject category code	TEC007000
Source	bisacsh

Subject category code	UT
Source	thema
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5415.125EBK
245 10 - TITLE STATEMENT
Title	Marketing and Smart Technologies
Medium	[electronic resource] :
Remainder of title	Proceedings of ICMarkTech 2021, Volume 1 /
Statement of responsibility, etc.	edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos.
250 ## - EDITION STATEMENT
Edition statement	1st ed. 2022.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture	Singapore :
Name of producer, publisher, distributor, manufacturer	Springer Nature Singapore :
--	Imprint: Springer,
Date of production, publication, distribution, manufacture, or copyright notice	2022.
300 ## - PHYSICAL DESCRIPTION
Extent	1 online resource
336 ## - CONTENT TYPE
Content type term	text
Content type code	txt
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	computer
Media type code	c
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	online resource
Carrier type code	cr
Source	rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type	text file
Encoding format	PDF
Source	rda
490 1# - SERIES STATEMENT
Series statement	Smart Innovation, Systems and Technologies,
International Standard Serial Number	2190-3026 ;
Volume/sequential designation	279
520 ## - SUMMARY, ETC.
Summary, etc.	This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Internet of things.

Topical term or geographic name entry element	Artificial intelligence.

Topical term or geographic name entry element	Computational intelligence.

Topical term or geographic name entry element	Quantitative research.

Topical term or geographic name entry element	Internet of Things.

Topical term or geographic name entry element	Artificial Intelligence.

Topical term or geographic name entry element	Computational Intelligence.

Topical term or geographic name entry element	Data Analysis and Big Data.
653 #0 - INDEX TERM--UNCONTROLLED
Uncontrolled term	Artificial intelligence -- Marketing applications -- Congresses

Uncontrolled term	Marketing -- Technological innovations -- Congresses
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Reis, José Luís.
Relator term	editor.
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt

Personal name	López, Eduardo Parra.
Relator term	editor.
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt

Personal name	Moutinho, Luiz.
Relator term	editor.
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt

Personal name	Santos, José Paulo Marques dos.
Relator term	editor.
Authority record control number or standard number	(orcid)0000-0002-5567-944X
Relator code	edt
--	http://id.loc.gov/vocabulary/relators/edt
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	SpringerLink (Online service)
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Smart Innovation, Systems and Technologies,
International Standard Serial Number	2190-3026 ;
Volume/sequential designation	279
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	<a href="https://doi.org/10.1007/978-981-16-9268-0">https://doi.org/10.1007/978-981-16-9268-0</a>
Materials specified	Springer eBooks
Public note	Online access link to the resource
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	E-Book

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Not for loan	Collection code	Home library	Current library	Date acquired	Source of acquisition	Inventory number	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Date shelved	Koha item type	Public note
		Library of Congress Classification	Geçerli değil-e-Kitap / Not applicable-e-Book	E-Kitap Koleksiyonu	Merkez Kütüphane	Merkez Kütüphane	11/10/2023	Satın Alma / Purchase	İŞL/YAP		HF5415.125EBK	EBK03239	21/11/2023	1	21/11/2023	E-Book