MARC details
000 -LEADER |
fixed length control field |
03584nam a22005535i 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
TR-AnTOB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20231122151931.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
cr nn 008mamaa |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220418s2022 sz | s |||| 0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9783030981839 |
024 7# - OTHER STANDARD IDENTIFIER |
Standard number or code |
10.1007/978-3-030-98183-9 |
Source of number or code |
doi |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
TR-AnTOB |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
TR-AnTOB |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
İngilizce |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD58.8 |
072 #7 - SUBJECT CATEGORY CODE |
Subject category code |
TBC |
Source |
bicssc |
|
Subject category code |
KJM |
Source |
bicssc |
|
Subject category code |
TEC000000 |
Source |
bisacsh |
|
Subject category code |
TBC |
Source |
thema |
|
Subject category code |
KJM |
Source |
thema |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD58.8EBK |
245 10 - TITLE STATEMENT |
Title |
Organizational Innovation in the Digital Age |
Medium |
[electronic resource] / |
Statement of responsibility, etc. |
edited by Carolina Machado, J. Paulo Davim. |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. 2022. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Cham : |
Name of producer, publisher, distributor, manufacturer |
Springer International Publishing : |
-- |
Imprint: Springer, |
Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
text file |
Encoding format |
PDF |
Source |
rda |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Chapter 1. Digital Technologies, Marketing Agility, and Marketing Management Support Systems: How to Remain Competitive in Changing Markets -- Chapter 2. Neuromarketing for Design Thinking: The use of Neuroscientific Tools in the Innovation Process -- Chapter 3. Surfing on Big Data: Automation and Data Mining as a Marketing Strategy -- Chapter 4. Video Recruitment: Online Perspectives and Implications for Employer Branding -- Chapter 5. The future of work: Personal and engaging practices for a superior productivity -- Chapter 6. Data-Driven Innovation: Digital Tools, Artificial Intelligence and Big Data -- Chapter 7. Social Media and Innovation: Opportunities and Challenges for Organizations -- Chapter 8. E-Recruitment and the impact of digital age on recruitment: a critical literature review. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
This book focuses on how businesses manage organizational innovation processes. It explores the innovative policies and practices that organizations need to develop to allow them to be successful in this digital age. These policies will be based on key resources such as research and development and human resources and need to enable companies to respond to challenges they may face due to the digital economy. It explains how organizational innovation can be used to improve business’s development, performance, conduct and outcomes. Contributing to stimulate the growth and development of each individual in a dynamic, competitive and global economy, the present book can be used by a diverse range of readers, including academics, researchers, managers and engineers interested in matters related with Organizational Innovation in the Digital Age. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Industrial Management. |
|
Topical term or geographic name entry element |
Technological innovations. |
|
Topical term or geographic name entry element |
Big data. |
|
Topical term or geographic name entry element |
Industrial Management. |
|
Topical term or geographic name entry element |
Innovation and Technology Management. |
|
Topical term or geographic name entry element |
Big Data. |
653 #0 - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Organizational change |
|
Uncontrolled term |
Reengineering (Management) |
|
Uncontrolled term |
Management information systems |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Machado, Carolina. |
Relator term |
editor. |
Authority record control number or standard number |
(orcid)0000-0002-9685-1576 |
Relator code |
edt |
-- |
http://id.loc.gov/vocabulary/relators/edt |
|
Personal name |
Davim, J. Paulo. |
Relator term |
editor. |
Authority record control number or standard number |
(orcid)0000-0002-5659-3111 |
Relator code |
edt |
-- |
http://id.loc.gov/vocabulary/relators/edt |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
SpringerLink (Online service) |
856 40 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://doi.org/10.1007/978-3-030-98183-9">https://doi.org/10.1007/978-3-030-98183-9</a> |
Materials specified |
Springer eBooks |
Public note |
Online access link to the resource |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
E-Book |