MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01422cam a2200325 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200461029 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-IsYBT |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241115171941.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240612s2006$$$$tu 000 utur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9758296957 |
|
|---|
| International Standard Book Number |
9799758296957 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
KHUTR |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
KHUTR |
| Modifying agency |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| 044 ## - COUNTRY OF PUBLISHING/PRODUCING ENTITY CODE |
|---|
| ISO country code |
tu |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
I44 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
İlgüner, Muhterem |
| Relator term |
author |
| 9 (RLIN) |
145792 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Türkiye’de marka yaratma ve yaşatmanın altın kuralları / |
| Statement of responsibility, etc. |
Muhterem İlgüner. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Rota Yayınları, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
154, [1] pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
30-35 yıllık bir yüksek enflasyon-yüksek faiz sarmalından sonra, Türkiye’nin kalıcı bir ekonomik program ile söz konusu olumsuzluklara karşı başlattığı mücadele süreci ve gümrük duvarlarının kaldırılması ile karşılaşacağı küresel rekabet sürecinde şirketlerin sadece üretmek ve sadece satmak ile yetinemeyeceği esasına vurgu yapılmakta, bu dönemde odaklanılması gereken rekabet üstünlüğü sağlayacak noktalar açıklanmaktadır. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Markalı ürünler |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
8336 |
|
|---|
| Topical term or geographic name entry element |
Markalaşma (Pazarlama) |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
86358 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
