MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01894nam a2200349 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200462962 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250110163020.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250110b2024 enk b 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9798879466775 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(TR-AnTOB)200462962 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TR-AnTOB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TR-AnTOB |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.125 |
| Item number |
.B3342 2024 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.125 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.B3342 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baah, Bernard |
| Relator term |
author |
| 9 (RLIN) |
147834 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
AI in digital marketing and advertising : |
| Remainder of title |
navigating the new frontier / |
| Statement of responsibility, etc. |
Bernard Baah. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Great Bretain : |
| Name of producer, publisher, distributor, manufacturer |
[publisher not identified], |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2024] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
156 pages ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
About the author -- |
| -- |
Preface -- |
| -- |
Chapter 1: Basics of artificial intelligence: definitions and key concepts -- |
| -- |
Chapter 2: Personalization through AI -- |
| -- |
Chapter 3: Predictive analytics in marketing -- |
| -- |
Chapter 4: AI-driven customer interaction -- |
| -- |
Chapter 5: Content creation and optimization with AI -- |
| -- |
Chapter 6: AI in advertising strategy -- |
| -- |
Chapter 7: AI in social media and SEO -- |
| -- |
Chapter 8: The future landscape of AI in marketing and advertising -- |
| -- |
Chapter 9: Overcoming challenges and ethical considerations -- |
| -- |
Chapter 10: Implementing AI in your marketing and advertising strategies -- |
| -- |
Reflections on the transformative power of AI in marketing and advertising -- |
| -- |
Vision for AI's role in shaping future marketing strateiges -- |
| -- |
Appendices -- |
| -- |
Resources for exploring AI in marketing -- |
| -- |
References. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
286 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Data processing |
| 9 (RLIN) |
39994 |
|
|---|
| Topical term or geographic name entry element |
Internet marketing |
| 9 (RLIN) |
3551 |
|
|---|
| Topical term or geographic name entry element |
Artificial intelligence |
| General subdivision |
Marketing applications |
| 9 (RLIN) |
147831 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
