MARC details
| 000 -LEADER |
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| fixed length control field |
04148cam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
200462963 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250110164033.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250110s2025 enkd b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2024008100 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032689425 |
| Qualifying information |
(hardback) |
|
|---|
| Canceled/invalid ISBN |
9781040094594 |
| Qualifying information |
(epub) |
|
|---|
| Canceled/invalid ISBN |
9781032689548 |
| Qualifying information |
(ebook) |
|
|---|
| Canceled/invalid ISBN |
9781032689487 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(TR-AnTOB)200462963 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 |
| Item number |
.M656 2025 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1255 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.M656 2025 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moin, S. M. A. |
| Relator term |
author |
| 9 (RLIN) |
147835 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Storytelling in marketing and brand communications / |
| Statement of responsibility, etc. |
SMA Moin. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2025. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 183 pages : |
| Other physical details |
charts, tables ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Routledge Studies in Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
The divine gift that makes us human: evolution of storytelling and the language of marketing -- Strategic and tactical brand stories: creating emotional triggers to connect with the consumers -- Tango of the brains: the influence of narrative art explained through consumer psychology and neuroscience -- Narrative theories: deciphering the essential story elements -- Storytelling strategies: life philosophies and narrative tactics explained in the light of genres -- Make your customer the hero: the hero's journey and heroic transformation in marketing -- Storified brand communications: the art of fiction-told and purpose-told storytelling and their application in marketing -- Brand-consumer romance in the digital age: dancing with transmedia storytelling -- Finding your voice in the imagination age: the art of personal branding through storytelling -- Brand storytelling in the age of AI: the 'artistic science' that sparks magic and mystery. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights. With theories, practice, application, and several conceptual models, tools and techniques, this book invites researchers, academics, marketing practitioners, and students to decode the art of storytelling and join the debate on how storytelling transforms the discourse of marketing and brand communications. Ancient people gathered around fires to bond and tell stories, passing wisdom from generation to generation. Likewise, we tell stories through social media platforms that transcend time and space. Moreover, digital storytelling in multiple forms and formats has transformed marketing, ushering in an era of a creative renaissance by infusing the imagination of human minds with the power of technology. In this context, the book positions brand storytelling as an artistic science, evolving in the content creators' playground that fosters brand-consumer conversation and co-creation. Although the future of storytelling is mysterious, the author argues that human minds will continue to dominate machines, creating marketing magic at the intersection of narrative art and technological science. With a balance of theories and practice, including conceptual models, tools and techniques, this book offers valuable insights, allowing researchers, academics as well as astute marketing practitioners and students, to follow how the art of storytelling, empowered by science and technology, is transforming the discourse of brand communications in the imagination age"-- |
| Assigning source |
Provided by publisher. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Description based on print version record and CIP data provided by publisher. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
70180 |
|
|---|
| Topical term or geographic name entry element |
Storytelling |
| 9 (RLIN) |
144255 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
