MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03667cam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
200462964 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250110145917.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250110t20232023maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2023018479 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780760378205 |
| Qualifying information |
(hardback) |
|
|---|
| International Standard Book Number |
0760378207 |
|
|---|
| Canceled/invalid ISBN |
9780760378212 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1360319899 |
|
|---|
| System control number |
(TR-AnTOB)200462964 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
YDX |
| -- |
TP7 |
| -- |
NZAUC |
| -- |
TR-AnTOB |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
İngilizce |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.K564 2023 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1255 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.K564 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kingsley, Mark |
| Titles and words associated with a name |
(Creative director) |
| Relator term |
author |
| 9 (RLIN) |
147830 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Universal principles of branding : |
| Remainder of title |
100 key concepts for defining, building, and delivering brands / |
| Statement of responsibility, etc. |
Mark Kingsley. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
One hundred key concepts for defining, building, and delivering brands |
|
|---|
| Title proper/short title |
A hundred key concepts for defining, building, and delivering brands |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Beverly, MA : |
| Name of producer, publisher, distributor, manufacturer |
Rockport Publishers, an imprint of The Quarto Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2023. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
216 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
27 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Abstraction -- Anthropology / Ethnography -- Association -- Authenticity -- Bandits and robots -- Beauty, not beautification -- The Big Five -- Black box or scientific method -- Blurring Body of work -- Brand architecture -- Brands are a technology -- Branded Unconscious -- Campaigns -- Case studies -- Celebrities -- Character -- Comfort -- Commit to the bit -- Conflict -- Context -- Crafty creativity -- Customer journey -- Delivery -- Difference and Differance -- Digital to social strategist -- Disaggregated data -- Do no harm -- Dont fear the audit -- Ecosystem -- Engagement -- Environment/Anti-environment -- Erotics of brands -- Everybody lives in a body -- Everyone works in branding -- Flexing -- Frameworks -- Framing -- Gathering (and dividing) -- Generosity (and humility) -- Go outside your lane -- Haptics -- Hearing voices -- History and genealogy -- Heterogeneity -- How you say it -- Identity -- Influencers are a racket -- Intimacy -- Jargon (and fear) -- Jungian-ish archetypes -- Kill the Human -- Let's put on a show -- Magic and superstition -- Management -- The Master Narrative Problem -- Mystery is sexy -- Naming is knowing -- No such place as away -- Nostalgia -- Observation -- One ______ fallacy -- Out of Home, but in the Mind -- Parody is a sign of success -- Party people -- Permission -- Playtime -- Politics -- Professionalism second -- Relationships -- Render unto Caesar -- Repair and age -- Repetition and syncopation -- Retinal / non-retinal -- Rituals and routine -- Scoping -- Semantic infiltration -- Signals -- Skepticism -- Social Responsibility -- Standards -- Strategy -- Tag, youre it -- Take me home -- Talk to the gatekeepers -- Taste the rainbow -- Tension -- Thinking over wisdom -- Time -- Touchpoints -- Values -- Valuation -- Viruses and variants -- War Language -- Weakest link -- What if your logo was a drum pattern? -- What is the product? -- World-building -- You are not a brand -- Zany, cute and informative. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Universal Principles of Branding is a concise, visual introduction to 100 of the most fundamental elements of branding." -- |
| Assigning source |
Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
70180 |
|
|---|
| Topical term or geographic name entry element |
New products |
| 9 (RLIN) |
21967 |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
8339 |
|
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Management |
| 9 (RLIN) |
3274 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
