MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03889cam a2200565 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1422878205 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250128170117.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu---unuuu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240207s2024 njua ob 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1394219121 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
139421913X |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
1394219148 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
9781394219124 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
9781394219131 |
| Qualifying information |
electronic book |
|
|---|
| International Standard Book Number |
9781394219148 |
| Qualifying information |
electronic book |
|
|---|
| Canceled/invalid ISBN |
9781394219117 |
| Qualifying information |
hardcover |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1422878205 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9781394219117 |
| Source of stock number/acquisition |
O'Reilly Media |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
YDX |
| -- |
OCLCO |
| -- |
ORMDA |
| -- |
DG1 |
| -- |
UKAHL |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.R675 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rossi, Peter E. |
| Fuller form of name |
(Peter Eric), |
| Dates associated with a name |
1955- |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/n85822506 |
| -- |
https://id.oclc.org/worldcat/entity/E39PBJhRH9P66R3BcXdPfch4MP, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Bayesian statistics and marketing / |
| Statement of responsibility, etc. |
Peter E. Rossi, Greg M. Allenby, Sanjog Misra |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, NJ : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2024] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (viii, 391 pages) : |
| Other physical details |
illustrations (some color) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 340 ## - PHYSICAL MEDIUM |
|---|
| -- |
polychrome |
| Source |
rdacc |
| Authority record control number or standard number |
http://rdaregistry.info/termList/RDAColourContent/1003 |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Wiley series in probability and statistics |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Available to OhioLINK libraries |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."-- |
| Assigning source |
Provided by publisher |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Bayesian statistical decision theory. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85012506 |
| 9 (RLIN) |
739 |
|
|---|
| Topical term or geographic name entry element |
Marketing research |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85081350 |
| General subdivision |
Mathematical models. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh2002007921 |
|
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Mathematical models. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/subjects/sh85081341 |
| 9 (RLIN) |
42226 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Allenby, Greg M. |
| Fuller form of name |
(Greg Martin), |
| Dates associated with a name |
1956- |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/no95009010 |
| -- |
https://id.oclc.org/worldcat/entity/E39PBJtMtVjktcPqCkDPQ33fbd, |
| Relator term |
author |
|
|---|
| Personal name |
Misra, Sanjog, |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/no2024014600 |
| Relator term |
author |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Ohio Library and Information Network. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/no95058981 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Rossi, Peter E. 1955- |
| Title |
Bayesian statistics and marketing |
| Edition |
Second edition. |
| Place, publisher, and date of publication |
Hoboken, NJ : Wiley, [2024] |
| International Standard Book Number |
9781394219117 |
| Record control number |
(DLC) 2024003452 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Wiley series in probability and statistics. |
| Authority record control number or standard number |
https://id.loc.gov/authorities/names/n98048834 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
OhioLINK |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://rave.ohiolink.edu/ebooks/ebc2/9781394219148">https://rave.ohiolink.edu/ebooks/ebc2/9781394219148</a> |
|
|---|
| Materials specified |
Wiley Online Library |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148">https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148</a> |
|
|---|
| Materials specified |
Wiley Online Library |
| Public note |
Connect to resource (off-campus) |
| Uniform Resource Identifier |
<a href="https://go.ohiolink.edu/goto?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148">https://go.ohiolink.edu/goto?url=https://onlinelibrary.wiley.com/doi/book/10.1002/9781394219148</a> |
|
|---|
| Materials specified |
O'Reilly |
| Public note |
Connect to resource |
| Uniform Resource Identifier |
<a href="https://learning.oreilly.com/library/view/~/9781394219117/?ar">https://learning.oreilly.com/library/view/~/9781394219117/?ar</a> |
