MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01325cam a2200385 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
200464868 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250717163539.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160805t20102007tu 000 0 tur d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789944186544 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BGZ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
BGZ |
| Modifying agency |
TR-AnTOB |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
Türkçe |
| Language code of original |
eng |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
.B4319 2010 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD9980.5 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.B4319 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Beckwith, Harry, |
| Dates associated with a name |
1949- |
| Relator term |
author |
| 9 (RLIN) |
149233 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Selling the invisible. |
| Language of a work |
Turkish. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Görünmeyeni satmak : |
| Remainder of title |
çağdaş bir pazarlama rehberi / |
| Statement of responsibility, etc. |
Harry Beckwith ; çeviren Ümit Şensoy. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Çağdaş bir pazarlama rehberi |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
İkinci basım. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
İstanbul : |
| Name of producer, publisher, distributor, manufacturer |
Optimist, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2010. |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
224 pages ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
Optimist yayın no ; |
| Volume/sequential designation |
119 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Hizmet sektöründe modern pazarlamanın sırları" --Cover. |
|
|---|
| General note |
Translation of: Selling the invisible : a field guide to modern marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hizmet endüstrisi |
| General subdivision |
Pazarlama |
| Source of heading or term |
etuturkob |
| 9 (RLIN) |
36488 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Şensoy, Ümit |
| Relator term |
translator |
| 9 (RLIN) |
102989 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Optimist yayınları ; |
| Volume/sequential designation |
no. 119 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Book |
