Principles of marketing / (Record no. 53457)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00748 a2200277 4500 |
| 001 - CONTROL NUMBER | |
| control field | 53457 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240827151302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140124m19962005nju 001 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 0137216890 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2005 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.K636 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 132855 |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler , Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New Jersey : |
| Name of producer, publisher, distributor, manufacturer | Pearson/Prentice-Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 651 p. |
| 500 ## - GENERAL NOTE | |
| General note | Appendices, glossary, references and indices. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Pazarlama |
| 9 (RLIN) | 17377 |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 286 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 76063 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 0017361 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 12/12/2006 | Satın Alma / Purchase | 0.00 | 1 | İŞL | 1 | HF5415.K636 2005 | 0013082 | 10/06/2024 | 06/06/2024 | 1 | 0.00 | 21/04/2010 | Book | ||||
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 12/12/2006 | Satın Alma / Purchase | 0.00 | 1 | İŞL | HF5415.K636 2005 | 0013863 | 2 | 0.00 | 21/04/2010 | Book | |||||||
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 12/12/2006 | Satın Alma / Purchase | 0.00 | 1 | İŞL | 3 | HF5415.K636 2005 | 0013864 | 06/08/2024 | 04/08/2024 | 3 | 0.00 | 21/04/2010 | Book | ||||
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 12/12/2006 | Satın Alma / Purchase | 0.00 | 1 | İŞL | 1 | HF5415.K636 2005 | 0013865 | 02/11/2018 | 25/10/2018 | 4 | 0.00 | 21/04/2010 | Book |
