Principles of marketing / (Record no. 68363)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00893 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 68363 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240827151302.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080301s1991 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2002034634 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137216890 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | C |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2004 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 .K636 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 132855 |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc. | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Upper Saddle River, NJ : |
| Name of producer, publisher, distributor, manufacturer | Pearson/Prentice Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 v. (various pagings) : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 9 (RLIN) | 286 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 9 (RLIN) | 76063 |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | 0017361 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Ayrılmış ders kitapları | Merkez Kütüphane | Merkez Kütüphane | Ayrılmış Ders Kitapları / Course Reserves | 01/12/2008 | Bağış / Donation | 1 | İŞL | HF5415 .K636 2004 | 0017361 | 1 | 21/04/2010 | Reserve-3h |
