Marketing research : (Record no. 76460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00912 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 76460 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210225170221.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090910c2007 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0132086077 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .M29 2007 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.2 .M29 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Malhotra, Naresh K. |
| 9 (RLIN) | 3275 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | an applied orientation / |
| Statement of responsibility, etc. | Naresh K. Malhotra. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5nd ed. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Pearson Education, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx,811 p. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research |
| 9 (RLIN) | 2657 |
| Topical term or geographic name entry element | Marketing research |
| General subdivision | Methodology |
| 9 (RLIN) | 3655 |
| Topical term or geographic name entry element | Pazarlama araştırması |
| General subdivision | Metodoloji |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 59746 |
| Topical term or geographic name entry element | Pazarlama araştırması |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 10217 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 0031571 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | Merkez Kutuphane |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | SC, BS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 13/12/2009 | Satın Alma / Purchase | 41.43 | 1 | İŞL | 4 | 2 | HF5415.2 .M29 2007 | 0031571 | 30/11/2018 | 08/11/2018 | 1 | 0.00 | 21/04/2010 | Book |
