MARC details
000 -LEADER |
fixed length control field |
00978 a2200313 4500 |
001 - CONTROL NUMBER |
control field |
77722 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
TR-AnTOB |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230609001203.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100111c2009 tu 00000 tur |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789944383 |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
Türkçe |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
T7619 2009 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HD69.B7 T7619 2009 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Trout, Jack |
9 (RLIN) |
60143 |
245 #0 - TITLE STATEMENT |
Title |
Büyük markalar, büyük hatalar : |
Remainder of title |
başkalarının hatalarından öğrenmek çok daha karlıdır = Big brands, big trouble / |
Statement of responsibility, etc. |
Jack Trout ; çev. Z. Yaman. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
İstanbul : |
Name of producer, publisher, distributor, manufacturer |
Kapital Medya Hizmetleri, |
Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
227 p. ; |
Dimensions |
20 cm. |
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Markalı ürünler |
Source of heading or term |
etuturkob |
9 (RLIN) |
8336 |
|
Topical term or geographic name entry element |
Brand name products |
9 (RLIN) |
8339 |
|
Topical term or geographic name entry element |
Başarı, İşletmelerde |
Source of heading or term |
|
9 (RLIN) |
18406 |
|
Topical term or geographic name entry element |
Success in business |
9 (RLIN) |
294 |
|
Topical term or geographic name entry element |
Competition |
9 (RLIN) |
3217 |
|
Topical term or geographic name entry element |
Rekabet |
Source of heading or term |
etuturkob |
9 (RLIN) |
13845 |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Yaman, Zeynep |
9 (RLIN) |
62764 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
0032555 |
903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) |
a |
Merkez Kutuphane |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
SB, BS |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |