Marka değeri ve finansal performans I / (Record no. 78545)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 78545 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230808100722.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 111028s2009 tu 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789944605106 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | TR-AnTOB |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | Türkçe |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | .A93 2009 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.15.A93 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aydın, Gökhan |
| 9 (RLIN) | 64837 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marka değeri ve finansal performans I / |
| Statement of responsibility, etc. | Gökhan Aydın, dnş. Burç Ülengin. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | İstanbul: |
| Name of producer, publisher, distributor, manufacturer | İstanbul Sanayi Odası, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 116 p.; |
| Other physical details | tabl. ; |
| Dimensions | 29 cm. ; |
| 500 ## - GENERAL NOTE | |
| General note | Kısaltılmış doktora tezi |
| General note | www.iso.org.tr/yayinlar |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markalaşma (Pazarlama) |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 86358 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 70180 |
| Topical term or geographic name entry element | Product management |
| 9 (RLIN) | 20254 |
| Topical term or geographic name entry element | Ürün yönetimi |
| 9 (RLIN) | 20253 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ülengin, Burç |
| 9 (RLIN) | 64838 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 02/12/2010 | Bağış / Donation | 0.01 | 1 | İŞL | HF5415.15.A93 2009 | 0031906 | 1 | 21/04/2010 | Book |
