Entry Personal Name

Number of records used in: 5

001 - CONTROL NUMBER

• control field: n 79089154

003 - CONTROL NUMBER IDENTIFIER

• control field: DLC

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20200227113039.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 791016n| azannaabn |b aaa

010 ## - LIBRARY OF CONGRESS CONTROL NUMBER

• LC control number: n 79089154

035 ## - SYSTEM CONTROL NUMBER

• System control number: (OCoLC)oca00321529

040 ## - CATALOGING SOURCE

• Original cataloging agency: DLC
• Language of cataloging: eng
• Description conventions: rda
• Transcribing agency: DLC
• Modifying agency: OCoLC
• Modifying agency: IEN
• Modifying agency: OU

046 ## - SPECIAL CODED DATES

• Birth date: 19380211

100 1# - HEADING--PERSONAL NAME

• Personal name: Aaker, David A.

370 ## - ASSOCIATED PLACE

• Associated country: United States
• Place of residence/headquarters: Berkeley (Calif.)
• Source of term: naf

372 ## - FIELD OF ACTIVITY

• Field of activity: Marketing--Management
• Source of term: lcsh

373 ## - ASSOCIATED GROUP

• Associated group: University of California, Berkeley

670 ## - SOURCE DATA FOUND

• Source citation: His Consumerism: search for the consumer interest, 1971.

670 ## - SOURCE DATA FOUND

• Source citation: Info. converted from 678, 2012-10-02
• Information found: (b. 2-11-38)

670 ## - SOURCE DATA FOUND

• Source citation: Strategic market management, 2005, ©2005:
• Information found: title page (David A. Aaker; Vice-chairman, Prophet, Professor Emeritus, University of California at Berkeley)