Normal view
MARC view
- Database marketing
Entry Topical Term
001 - CONTROL NUMBER
- control field: 50830
003 - CONTROL NUMBER IDENTIFIER
- control field: TR-AnTOB
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20210104162730.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 900831i| azannbab| |a ana
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh 90004314
035 ## - SYSTEM CONTROL NUMBER
- System control number: (TR-AnTOB)50830
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Transcribing agency: DLC
- Modifying agency: DLC
- Modifying agency: TR-AnTOB
053 #0 - LC CLASSIFICATION NUMBER
- Classification number element--single number or beginning number of span: HF5415.126
150 #0 - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Database marketing
450 #0 - SEE FROM TRACING--TOPICAL TERM
- Control subfield: nne
- Topical term or geographic name entry element: Data base marketing
450 ## - SEE FROM TRACING--TOPICAL TERM
- Control subfield: nne
- Topical term or geographic name entry element: Veri tabanı pazarlama
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Veritabanı pazarlama
550 #0 - SEE ALSO FROM TRACING--TOPICAL TERM
- Control subfield: g
- Topical term or geographic name entry element: Direct marketing
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: Shaw, R. Database marketing, 1990.
675 ## - SOURCE DATA NOT FOUND
- Source citation: BPI;
- Source citation: Ostrow. Dict. of marketing;
- Source citation: Jefkins. Inter. dict. of marketing and communication;
- Source citation: OSER
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Here are entered works on a form of direct marketing whereby a constantly updated database is used to develop customer relations and marketing strategies.
688 ## - APPLICATION HISTORY NOTE
- Institution to which field applies: TR-AnTOB
- Application history note: Op 04.01.2021
750 ## - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM
- Authority record control number or standard number: https://lccn.loc.gov/sh90004314
- Source of heading or term: lcsh
750 ## - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM
- Authority record control number or standard number: (TR-AnTOB)50831
- Source of heading or term: etuturkob
