Normal view
MARC view
- Neuromarketing
Entry Topical Term
001 - CONTROL NUMBER
- control field: 85072
003 - CONTROL NUMBER IDENTIFIER
- control field: TR-AnTOB
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20190731142748.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 070816i| azannbabn |a ana
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
- LC control number: sh2007005546
024 ## - OTHER STANDARD IDENTIFIER
- Source of number or code: uri
- Standard number or code: http://koha.etu.edu.tr/cgi-bin/koha/opac-authoritiesdetail.pl?authid=85072
035 ## - SYSTEM CONTROL NUMBER
- System control number: (TR-AnTOB(85072
040 ## - CATALOGING SOURCE
- Original cataloging agency: DLC
- Language of cataloging: eng
- Description conventions: rda
- Transcribing agency: DLC
- Modifying agency: TR-AnTOB
053 #0 - LC CLASSIFICATION NUMBER
- Classification number element--single number or beginning number of span: HF5415.12615
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Neuromarketing
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Neuro-marketing
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Nöro-pazarlama
450 ## - SEE FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Nöropazarlama
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Marketing
- Control subfield: g
550 ## - SEE ALSO FROM TRACING--TOPICAL TERM
- Topical term or geographic name entry element: Pazarlama
- Control subfield: g
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: 2007029695: Renvoisé, Patrick. Neuromarketing, 2007:
- Information found: CIP t.p. (Neuromarketing)
680 ## - PUBLIC GENERAL NOTE
- Explanatory text: Here are entered works on marketing based on research that uses neuroscience technologies, such as magnetic resonance imaging, to measure the brain's responses to advertising, brand-related messages, and other marketing stimuli.
688 ## - APPLICATION HISTORY NOTE
- Application history note: Op 31.07.2019
750 ## - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM
- Authority record control number or standard number: https://lccn.loc.gov/sh2007005546
- Source of heading or term: lcsh
750 ## - ESTABLISHED HEADING LINKING ENTRY--TOPICAL TERM
- Authority record control number or standard number: (TR-AnTOB)125401
- Source of heading or term: etuturkob
