Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Language: İngilizce Series: McGraw-Hill/Irwin series in marketingPublisher: Boston : McGraw-Hill, c2002Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN:- 0072409479 (alk. paper)
- 0071121102 (international : alk. paper)
- HF5415.13 .M369 2002
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 1 | 1 | Available | 0001614 | ||
Compact disc
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.13 .M369 2002 (Browse shelf(Opens below)) | 1 | 1 | Available | CD00219 |
Browsing Merkez Kütüphane shelves, Shelving location: Genel Koleksiyon / Main Collection, Collection: Genel Koleksiyon Close shelf browser (Hides shelf browser)
| HF5415.13 .M343 2004 When marketing becomes a minefield. | HF5415.13 .M36 1990 Basic marketing : a managerial approach / | HF5415.13 .M369 2002 Basic marketing : a global-managerial approach / | HF5415.13 .M369 2002 Basic marketing : a global-managerial approach / | HF5415.13 .P387 2004 Marketing management : knowledge and skills / | HF5415.13 .P39 1998 Pazarlama ve üretim yönetimi: (seminer notları (6 Ekim- 25 Aralık 1997) / | HF5415.13 P39 2009 Pazarlama stratejileri : |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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