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Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.

By: Malhotra, Naresh K.
Contributor(s): Birks, David F.
Publisher: New York : Pearson Education, c2003Edition: 2nd European ed.Description: p. cm.ISBN: 0273657445 (pbk.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.8/3
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Item type Current location Call number Vol info Copy number Status Date due Barcode
Book Book Merkez Kütüphane
Genel Koleksiyon / Main Collection
HF5415.2 .M29 2003 (Browse shelf) 1 1 Available 0001210

Includes bibliographical references and indexes.

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