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Consumer behavior : in fashion / Michael R. Solomon, Nancy J. Rabolt.

By: Solomon, Michael R.
Contributor(s): Rabolt, Nancy J.
Publisher: Upper Saddle River, N.J. : Prentice Hall, c2004Description: xiv, 542 p. : ill. ; 26 cm.ISBN: 0131230115.Other title: Consumer behavior in fashion.Subject(s): Consumer protection | Consumers -- Psychology | Clothing and dress -- Marketing | Fashion merchandising | Consumer behavior | Consumers' preferencesDDC classification: 687/.068/8
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Item type Current location Call number Vol info Copy number Status Date due Barcode
Book Book Merkez Kütüphane
Genel Koleksiyon / Main Collection
HD9940.A2 S624 2004 (Browse shelf) 1 1 Available 0000980

Includes bibliographical references and index.

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