Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.
By: Aaker, David A
Language: İngilizce Publisher: New York : Toronto : New York : Maxwell Macmillan International, c1991Description: xiii, 299 p. : ill. ; 24 cmISBN: 0029001013Subject(s): Intangible property -- Valuation -- United States -- Management | Brand name products -- Valuation -- United States -- ManagementLOC classification: HD69.B7 | .A22 1991Online resources: click view
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD69.B7 A22 1991 (Browse shelf) | 1 | 1 | Available | 0034443 |
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