Preface: The Design Cluster / Peter Lunenfeld 10 -- Introduction: Muscular Design / Brenda Laurel 16 -- Acknowledgments / Brenda Laurel 20 -- Section Introduction: The Changing Role of Research / Christopher Ireland 22 -- Qualitative Methods: From Boring to Brilliant / Christopher Ireland 23 -- Ethnography and Critical Design Practice / Tim Plowman 30 -- The Paradox of Design Research / Bonnie McDaniel Johnson 39 -- Designing for the New Old / Eric Dishman 41 Demo: Design Improvisation / Brenda Laurel 49 -- Hispanic Culture in Design Research / Carlos Santos 55 -- Overview of Quantitative Methods in Design Research / Stacey Purpura 63 -- User Requirements / Abbe Don, Jeff Petrick 70 -- Section Introduction: Design (As) Research / Anne Burdick 82 -- Speculation, Serendipity and Studio Anybody / Lisa Grocott 83 -- Toward a Definition of the Decorational / Denise Gonzales Crisp 94 -- Demo: DesignWriting / Anne Burdick 101 -- Sensory Anomalies / Michael Naimark 109 -- Spontaneous Cinema as Design Practice / Rachel Strickland 118 -- Game Forms for New Outcomes / Emma Westecott 129 -- Strategy, Tactics and Heuristics for Research / Rob Tow 135 -- Section Introduction: Test Pilots / Brenda Laurel 144 -- Bringing Clarity to the "Fuzzy Front End" / Darrel Rhea 145 -- Research Methods for Designing Effective Experiences / Nathan Shedroff 155 -- Enabling Design / Sean Donahue 164 Non-Assumptive Research / Oorothy Deasy 172 -- Play as Research / Eric Zimmerman 176 -- Demo: Creating a Culture of Design Research / Eric Zimmerman 185 -- Interdisciplinary Design Research / Patrik Svensson 193 -- Conceptual Designs / B. J. Fogg 201 -- Moving Your Idea Through Your Organization / Christoph Loch 212 -- Demo: Vibe-Hunting / Somi Kim 221 -- Living Proof / Tracy Moon 225 -- Research to Fuel the Creative Process / David Canaan 234 -- Section Introduction: Reports from the Field / Brenda Laurel 242 -- "You Can't Bring That Game to School!" / Henry Jenkins, Kurt Squire, Philip Tan 244 -- SimSmarts / Will Wright, Brenda Laurel 253 -- Social Impact by Design / Darion Rapoza 260 -- Researching America's Army / Margaret Davis 268 -- A Virtual Walk on the Moon / Bruce Damer 276 -- Demo: Mobium / Jin Hyun Park 285 -- Research and the Movies / Buffy Shutt 293 -- Research and Design for Kids / Jan Craige Singer 301 -- Real Brand Alignment / Davis Masten 309 -- Conclusion: Beauty, Brains and Bravery / Brenda Laurel 316 -- References and Acknowledgments 317 -- Index 323 -- Biographies 329 .