The design of business : why design thinking is the next competitive advantage / Roger Martin.
Language: İngilizce Publisher: Boston, Mass. : Harvard Business Press, c2009Description: xiii, 191 p. : ill. ; 22 cmISBN:- 9781422177808 (hbk. : alk. paper)
- 1422177807 (hbk. : alk. paper)
- HD53 M3644 2009
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD53.M3644 2009 (Browse shelf(Opens below)) | 1 | 1 | Available | 0043082 |
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The knowledge funnel : how discovery takes shape -- The reliability bias : why advancing knowledge is so hard -- Design thinking : how thinking like a designer can create sustainable advantage -- Transforming the corporation : the design of Procter & Gamble -- The balancing act : how design-thinking organizations embrace reliability and validity -- World-class explorers : leading the design-thinking organization -- Getting personal : developing yourself as a design thinker.
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