Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
Language: İngilizce Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: 4th edDescription: x, 326 p. : col. ill. ; 29 cmISBN:- 1118099206 (hbk. : alk. paper)
- 9781118099209 (hbk. : alk. paper)
- HD69.B7 W44 2013
Contents:
Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD69.B7 W44 2013 (Browse shelf(Opens below)) | 1 | 1 | Available | 0043086 |
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Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
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