Universal methods of design : 100 ways to research complex problems, develop innovative ideas and design effective solutions / Bella Martin, Bruce Hanington.

A/B testing --AEIOU -- Affinity diagramming -- Artifact analysis -- Automated remote research -- Behavioral mapping -- Bodystorming -- Brainstorm graphic organizers -- Business origami -- Card sorting -- Case studies -- Cognitive mapping -- Collage -- Competitive testing -- Concept mapping -- content analysis -- Content inventory & audit -- Sontextual design -- Contextual inquiry -- Creative toolkits -- Critical incident technique -- Crowdsourcing -- Cultural probes -- Customer experience audit -- Design charette -- Design ethnography -- Design workshops -- Desirability testing -- Diary studies -- Directed storytelling -- Elito method -- Ergonomic analysis -- Evaluative research -- Evidence-based design -- Experience prototyping -- Experience sampling method -- Experiments -- Exploratory research -- Eye tracking -- Flexible modeling -- Fly-on-the wall observation -- focus groups -- Generative research -- Graffiti walls -- Heuristic evaluation -- Image boards -- Interviews -- Kj technique -- Kano analysis -- Key performance indicators -- Laddering -- Literature reviews -- The love letter & the breakup letter -- Mental model diagrams -- Mind mapping -- Observation -- Parallel prototyping -- Participant observation -- Participatory action research -- Participatory design -- Personal inventories -- Personas -- Photo studies -- Picture cards -- Prototyping -- Questionnaries -- Rapid iterative testing & evaluation -- Remote moderated research -- Research through desing -- Role-playing -- Scenario description swimlanes -- Scenarios -- Secondary research -- Semantic differential -- Shadowing -- Simulation exercises -- Site search analytics -- Speed dating -- Stakeholder maps -- Stakeholder walkthrough -- Storyboards -- Surveys -- Task analysis -- Territory maps -- Thematic networks -- Think-aloud protocol -- Time-aware research -- Touchstone tours -- Triading -- Triangulation -- Unobstrusive measures -- Usability report -- Usability testing -- User journey maps -- Value opportunity analysis -- Web analytics -- Weighted matrix -- Wizard of oz -- Word clouds.