Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault.
Language: İngilizce Series: Irvin series in marketingPublisher: Homewood, IL : Irwin, [1990]Copyright date: ©1990Description: xviii, 734 p. : col. ill. ; 27 cmContent type:- text
- unmediated
- volume
- 0256068658
- HF5415.13 .M36 1990
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.13 .M36 1990 (Browse shelf(Opens below)) | 1 | 1 | Available | 0051405 |
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| HF5415.13 .K67 2013 Pazarlama Yönetimi : | HF5415.13 .K6819 2009 Kotler ve pazarlama : pazar yaratmak, pazar kazanmak ve pazarın hakimi olmak / | HF5415.13 .M343 2004 When marketing becomes a minefield. | HF5415.13 .M36 1990 Basic marketing : a managerial approach / | HF5415.13 .M369 2002 Basic marketing : a global-managerial approach / | HF5415.13 .M369 2002 Basic marketing : a global-managerial approach / | HF5415.13 .P387 2004 Marketing management : knowledge and skills / |
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