Advertising and societies : global issues / Katherine Toland Frith & Barbara Mueller.

By: Frith, Katherine Toland
Contributor(s): Mueller, Barbara
Language: İngilizce Publisher: New York : Peter Lang, [2010]Copyright date: ©2010Edition: 2nd editionDescription: 264 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781433103858Subject(s): Advertising -- Social aspects | Intercultural communication | AdvertisingLOC classification: HF5823  | .F9826 2010
Contents:
International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.
List(s) this item appears in: Görsel İletişim Tasarımı 2
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Genel Koleksiyon / Main Collection
Genel Koleksiyon HF5823 .F9826 2010 (Browse shelf) 1 1 Available 0052003

International advertising and globalization -- Advertising and culture -- Advertising and economic issues -- Advertising and pollitical and regulatory issues -- Global consumer issues -- Advertising and gender -- Advertising and race -- Advertising and children -- Advertising of controversial products -- The commercialization of societies.

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