Brick by brick : how LEGO rewrote the rules of innovation and conquered the global toy industry / David C. Robertson with Bill Breen.
By: Robertson, David C
Contributor(s): Breen, Bill
Material type:
TextLanguage: İngilizce Publisher: New York : Crown Business, 2013Description: xii, 305 pages : illustrations ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780307951618; 9780307951625Subject(s): LEGO koncernen (Denmark) | Toy industry -- Denmark -- Management | LEGO toys -- HistoryGenre/Form: History.LOC classification: HD9993 | .T694.L447 2013| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD9993 .T694L447 2013 (Browse shelf) | Available | 0054920 |
Browsing Merkez Kütüphane Shelves , Shelving location: Genel Koleksiyon / Main Collection , Collection code: Genel Koleksiyon Close shelf browser
| HD9980.5 U5 2008 Uluslararası hizmet ticaretinde gelişmekte olan ülkeler ve Türkiye / | HD9980.65 R532 2007 All about promoting trade in services : a complete handbook / | HD9987.T9 Ö964 2018 Isparta yerel ekonomik kalkınma vizyonu 2018 : Isparta ili öğrenci odaklı hizmet sektörü analizi / | HD9993 .T694L447 2013 Brick by brick : | HD9994. O58 2014 Onuncu Kalkınma Planı 2014/2018 Ticaret hizmetlerinin geliştirilmesi : Tıbbi cihaz ve malzeme çalışma grubu / | HD9996.T92 D48 1996 Veteriner İlaçları Alt Komisyonu raporu / | HD9999.A72 D48 1995 Aşındırıcı Sanayii Hammaddeleri Zimpara, Korund, GranatlarÇalışma Gurubu raporu / |
Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
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