Born to buy : the commercialized child and the new consumer culture / Juliet B. Schor.
Material type:
TextLanguage: İngilizce Publisher: New York : Scribner, 2004Description: ix, 275 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 068487055X
- 9780684870557
- 0684870568
- 9780684870564
- Commercialized child and the new consumer culture
- HF5415.33 .U6.S35 2004
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.33 .U6.S35 2004 (Browse shelf(Opens below)) | Available | 0054930 |
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| HF5415.32 .T67 2003 Pazarlama ahlakı : sosyal sorumluluklar ekseninde pazarlama kararları ve tüketici davranışlarının analizi / | HF5415.32.T84 2000 Tüketim : | HF5415.32 .Z35 2003 How customers think : | HF5415.33 .U6.S35 2004 Born to buy : | HF5415.335 .V38 1999 Müşteri tatmini ölçümlerinizi geliştirmenin yolları / | HF5415.4 .O93 2009 Kadın tüketicilere yönelik pazarlama stratejileri ve Bursa ilinde bir uygulama / | HF5415.5 .A26 Müşteri ilişkilerinde hareket noktası : müşteri memnuniyeti ve ölçümü / |
The changing world of children's consumption -- From Tony the Tiger to Slime time live : the content of commercial messages -- The virus unleashed : ads infiltrate everyday life -- Captive audiences : the commercialization of public schools -- Dissecting the child consumer : the new intrusive research -- Habit formation : selling kids on junk food, drugs, and violence -- How consumer culture undermines children's well-being -- Empowered or seduced? : the debate about advertising and marketing to kids -- Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys
Examines advertising strategies that promote consumerism from the earliest ages, offering advice to parents and teachers on how to reverse the damaging effects of commercialism on developing children
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