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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.

By: Cateora, Philip R [author].
Contributor(s): Gilly, Mary C [author] | Graham, John L [author] | Money, Bruce [author].
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: New York, NY : McGraw-Hill Education, [2016]Edition: Seventeenth edition.Description: xxxvi, 662 pages : color illustrations, color maps ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780077842161; 0077842162.Subject(s): International business enterprises | Export marketingHardcover
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Ayrılmış ders kitapları HF1416 .C375 2016 c.1 (Browse shelf) 1 Available 0056973
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Ayrılmış ders kitapları HF1416 .C375 2016 c.2 (Browse shelf) 2 Available 0056974

Includes bibliographical references and indexes.

Hardcover

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