The role of language and symbols in promotional strategies and marketing schemes / Manuela Epure, Spiru Haret University, Romania, Lorena Clara Mihaes, University of Bucharest, Romania.

Contributor(s):

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781522557784

Subject(s):

Communication in marketing

LOC classification:

HF5415.123 .R65 2019

Online resources:

Online access link to the resource

Summary: "This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- Provided by publisher.

List(s) this item appears in: Görsel İletişim Tasarımı 2

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Notes	Date due	Barcode
E-Book	Merkez Kütüphane	Merkez Kütüphane	E-Kitap Koleksiyonu	HF5415.123 .R65 2019EBK (Browse shelf(Opens below))	Geçerli değil-e-Kitap / Not applicable-e-Book			EBK01122

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"This book explores the power of words and symbols used by promotional strategies and marketing schemes. It analyses how the consumers' choices are influenced by words, signs and symbols used in marketing communication. It also investigates the role of language as a tool of manipulation rather than of mere persuasion"-- Provided by publisher.

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