Advanced typography : from knowledge to mastery / Richard Hunt.

By: Hunt, Richard (Richard Guy) [author.]
Material type: TextTextPublisher: London ; New York : Bloomsbury Visual Arts, 2020Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781350055919Subject(s): Graphic design (Typography)Additional physical formats: Online version:: Advanced typographyLOC classification: Z246 | .H79 2020
Contents:
Changing technologies and practice -- Typography: art and craft -- Type is technology -- Type as visual/type as information -- Biological and psychological dimensions of type -- Systems of organization -- Type as culture and symbol -- Typefaces -- Setting type -- Type on screen -- Creative typography -- Customizing/creating type forms.
Summary: "Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer"-- Provided by publisher.
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Includes bibliographical references and index.

Changing technologies and practice -- Typography: art and craft -- Type is technology -- Type as visual/type as information -- Biological and psychological dimensions of type -- Systems of organization -- Type as culture and symbol -- Typefaces -- Setting type -- Type on screen -- Creative typography -- Customizing/creating type forms.

"Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer"-- Provided by publisher.

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