Principles of marketing / Ken Wainwright.
Material type:
TextLanguage: İngilizce Series: Principles of export guidebooksPublisher: Oxford, OX ; Cambridge, Mass. : Blackwell Business, 1994Description: xviii, 186 pages ; 23 cmContent type: - text
- unmediated
- volume
- 063119164X (alk. paper)
- HF5415 .W356 1994
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
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Merkez Kütüphane TOBB Bağışı Koleksiyonu / TOBB Gift Collection | Merkez Kütüphane | TOBB Kütüphanesi Bağış Koleksiyonu - Klasik | TOBBK HF 5415 .W356 1994 (Browse shelf(Opens below)) | 1 | Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use | Donated by TOBB. | T008924 |
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| TOBBK HF 5415 .T56 1972 Promotion : persuasive communication in marketing / | TOBBK HF 5415 .T647 1970 Psychologie du marketing / | TOBBK HF 5415 .T67 1957 Introduction to sales management. | TOBBK HF 5415 .W356 1994 Principles of marketing / | TOBBK HF 5415 .W545 1967 The administration of marketing and selling / | TOBBK HF 5415 .Z63 1964 Marketing management / | TOBBK HF 5415.1 .R53 1966 How to plan and execute the marketing campaign ; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / |
Includes bibliographical references and index.
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