AI in digital marketing and advertising : navigating the new frontier / Bernard Baah.
Material type:
TextLanguage: İngilizce Publisher: Great Bretain : [publisher not identified], [2024]Description: 156 pages ; 23 cmContent type: - text
- unmediated
- volume
- 9798879466775
- HF5415.125 .B3342 2024
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF 5415.125 .B3342 2024 (Browse shelf(Opens below)) | Available | 0071463 |
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| HF5415.123 O33 2014 Pazarlama iletişimi yönetimi / | HF5415.123 .T54 2010 Pazarlama iletişiminde şöhret figürü / | HF 5415.125 .A78 2023 Artificial intelligence for marketing management / | HF 5415.125 .B3342 2024 AI in digital marketing and advertising : navigating the new frontier / | HF5415.125 .B47 2004 Data mining techniques : for marketing, sales, and customer relationship management / | HF5415.125 .I58 2012 ITC Trade Map ile hedef pazar seçimi / | HF5415.125 .L54 2004 Marketing engineering : |
Includes bibliographical references.
About the author -- Preface -- Chapter 1: Basics of artificial intelligence: definitions and key concepts -- Chapter 2: Personalization through AI -- Chapter 3: Predictive analytics in marketing -- Chapter 4: AI-driven customer interaction -- Chapter 5: Content creation and optimization with AI -- Chapter 6: AI in advertising strategy -- Chapter 7: AI in social media and SEO -- Chapter 8: The future landscape of AI in marketing and advertising -- Chapter 9: Overcoming challenges and ethical considerations -- Chapter 10: Implementing AI in your marketing and advertising strategies -- Reflections on the transformative power of AI in marketing and advertising -- Vision for AI's role in shaping future marketing strateiges -- Appendices -- Resources for exploring AI in marketing -- References.
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