The European marketplace / [edited by] James Hogan.

Includes bibliographical references and index.

Part 1: The European marketplace: researching European markets: cultural diversity and the role of advertising agencies -- expanding into Europe -- Eastern Europe: a new market -- East Germany -- dismantling the frontiers -- simpler trade procedures -- corporate strategy -- restructuring major corporations: the risks for smaller businesses -- smaller businesses and the European economy -- Euro-executives: the new breed of bosses -- languages and business -- selling from the UK -- quality assurance and product credibility -- electronic data interchange: a key component for 1992 -- trade fairs: a shop window in Europe -- a common market in public purchasing. Part 2: The economics of Europe. Part 3: Financing European business: grants and loans from the European Community -- a common market in banking services -- export credit insurance -- export risk and hidden costs -- factoring: financial certainty for smaller exporters. Part 4: European Community Law: European community law -- company law -- competition policy -- intellectual property. Part 5: Training and Education: management training for Europe -- university/industry collaboration -- polytechnics and industry -- business schools. Part 6: Official information sources: the European community institutions -- government information sources -- trade organisations. Part 7: Published information sources: European community publications -- EC on-line databases -- libraries.

Business information for the 12 EEC member states within the market. The completion of the single European market in 1992 will mean that companies and individuals will rely more than ever on sources of information and advice to establish their position in a market place of 320 million consumers.