The rhetoric and reality of marketing : an international managerial approach / edited by Philip J. Kitchen.
Contributor(s): Kitchen, Philip J
Language: İngilizce Publisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003Description: xix, 202 p. : ill. ; 23 cmISBN: 0333987322Subject(s): Marketing -- Management -- Case studies | Marketing -- Management -- Case studies | Marketing -- Management | Pazarlama -- Yönetim | Pazarlama -- Yönetim -- Vaka çalışmaları | Pazarlama -- Yönetim -- Vaka çalışmaları | Pazarlama | MarketingLOC classification: HF5415.13 | .R454 2003Online resources: Table of contents only | Publisher description | Contributor biographical information
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.13 .R454 2003 (Browse shelf) | 1 | 1 | Available | 0016783 |
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