Strategic marketing / David W. Cravens, Nigel F. Piercy.
Language: İngilizce Series: McGraw-Hill/Irwin series in marketingPublisher: Boston, Mass. : McGraw-Hill, c2006Edition: 8th edDescription: xvii, 726 p. : ill. ; 26 cmISBN:- 0072966343 (alk. paper)
- 9780072966343 (alk. paper)
- 0071244328
- 9780071244329
- HF5415.135 .C72 2006
- 85.40
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.135 .C72 2006 (Browse shelf(Opens below)) | 1 | 1 | Available | 0017928 |
Browsing Merkez Kütüphane shelves, Shelving location: Genel Koleksiyon / Main Collection, Collection: Genel Koleksiyon Close shelf browser (Hides shelf browser)
| HF5415.13 .W37 2004 Marketing finance : turning marketing strategies into shareholder value / | HF5415.13 .W467 1994 Market-driven management : | HF5415.135 .C72 1991 Strategic marketing / | HF5415.135 .C72 2006 Strategic marketing / | HF5415.135 .K47 1998 Strategic marketing problems : cases and comments / | HF5415.135 .N957 2003 Marketing your business : a guide to developing a strategic marketing plan / | HF5415.135 W65 2006 Mor inek olmanın yolları : |
Various multi-media instructional materials are available to supplement the text.
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