Service management and marketing : managing the moments of truth in service competition / Christian Grönroos.
By: Grönroos, Christian
Language: İngilizce Series: Issues in organization and management seriesPublisher: Lexington, Mass. : Lexington Books, c1990Description: xxii, 298 p. : ill. ; 24 cmISBN: 002946398XSubject(s): Service industries -- Marketing | Hizmet endüstrisi -- Pazarlama | Müşteri hizmetleri | Customer servicesLOC classification: HD9980.5 | .G776 1990
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD9980.5 .G776 1990 (Browse shelf) | 1 | 1 | Available | 0021122 |
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