Services marketing / Christopher H. Lovelock.
Language: İngilizce Publisher: Upper Saddle River, N.J. : Prentice Hall, c1991Description: xii, 526 p. : ill. ; 25 cmISBN:- 0138070172
- HD9980.5 .L68 1991
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD9980.5 .L68 1991 (Browse shelf(Opens below)) | 1 | 1 | Available | 0021395 |
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| HD9980.5 .G38 1994 GATS : Hizmet ticareti genel anlaşması / | HD9980.5 .G776 1990 Service management and marketing : managing the moments of truth in service competition / | HD9980.5 K37 2006 Hizmet pazarlaması / | HD9980.5 .L68 1991 Services marketing / | HD9980.5 M35 1988 Managing the service economy : prospects and problems : essays commissioned for the inaugural conference of the Fishman-Davidson Center for the Study of the Service Sector, Wharton School, University of Pennsylvania | HD9980.5 U5 2008 Uluslararası hizmet ticaretinde gelişmekte olan ülkeler ve Türkiye / | HD9980.65 R532 2007 All about promoting trade in services : a complete handbook / |
Includes bibliographical references (p. 649-650) and index.
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