Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.
By: Drozdenko, Ronald G
Contributor(s): Drake, Perry D
Language: İngilizce Publisher: Thousand Oaks, Calif. : Sage Publications, c2002Description: xxii, 398 p. : ill. ; 27 cmISBN: 0761923578Subject(s): Database marketing | Veritabanı pazarlama | Elektronik ticaret | Electronic commerceLOC classification: HF5415.126 | .D76 2002
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.126 .D76 2002 (Browse shelf) | 1 | 1 | Available | 0027270 |
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