Strategic market management / David A. Aaker.
Language: İngilizce Publisher: Hoboken, NJ : Wiley, c2008Edition: 8th edDescription: xii, 322 p. : ill. ; 23 cmISBN:- 9780470056233 (pbk. : alk. paper)
- 0470056231 (pbk. : alk. paper)
- HF5415.13 .A25 2008
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.13 .A25 2008 (Browse shelf(Opens below)) | 1 | 1 | Available | 0032344 | ||
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.13 .A25 2008 (Browse shelf(Opens below)) | 1 | 2 | Available | 0032345 | ||
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.13 .A25 2008 (Browse shelf(Opens below)) | 1 | 3 | Available | 0032346 |
Browsing Merkez Kütüphane shelves, Shelving location: Genel Koleksiyon / Main Collection, Collection: Genel Koleksiyon Close shelf browser (Hides shelf browser)
| HF5415.1265 T45 2010 Teknolojinin pazarlama iletişimine etkileri / | HF5415.1265 .V37 2013 Dijital Tutulma : Pazarlama İletişimi ve İnsan / | HF5415.1265 .Z9619 2004 Geleceğin pazarlaması : marka yayılımı stratejisi / | HF5415.13 .A25 2008 Strategic market management / | HF5415.13 .A25 2008 Strategic market management / | HF5415.13 .A25 2008 Strategic market management / | HF5415.13 .A52 2004 Strategic marketing management / |
Strategic market management : an introduction -- pt. I. Strategic analysis: External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Case challenges for part I -- pt. II. Creating, adapting, and implementing strategy: Creating advantage, synergy, and strategic philosophies -- Alternate value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new business -- Global strategies -- Setting priorities for businesses and brands : the exit, milk, and consolidate options -- Organizational issues -- Case challenges for part II -- Appendix : Planning forms.
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