Product innovation : leading change through integrated product development / David L. Rainey.
By: Rainey, David L
Language: İngilizce Publisher: New York : Cambridge University Press, 2005Description: xiv, 625 p. : ill. ; 25 cmISBN: 0521842751 (alk. paper)Subject(s): New products | Yeni ürünler | Product management | Ürün yönetimiLOC classification: HF5415.153 | .R33 2005Online resources: Table of contentsItem type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Book | Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.153 .R33 2005 (Browse shelf) | 1 | 1 | Available | 0032474 |
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HF5415.153 .F4 2003 Lean strategies for product development : achieving breakthrough performance in bringing products to market / | HF 5415.153 .G87 1979 Firma açısından yeni ürünlerin planlanması ve değerlendirilmesi / | HF5415.153 .J67 2002 An introduction to usability / | HF5415.153 .R33 2005 Product innovation : leading change through integrated product development / | HF5415.153 .U49 2005 What customers want : using outcome-driven innovation to create breakthrough products and services / | HF 5415.157 .A87 2005 Avrupa Birliği'nde piyasa gözetimi ve denetimi mekanizmaları ve Türkiye / | HF5415.157 H37 2011 Harnessing quality for global competitiveness in Eastern Europe and Central Asia / |
pt. 1. pt. 2. Supplement to Chapter 6: pt. 3. Supplement to Chapter 7: pt. 4. Supplement to Chapter 12: Lou Gingerella -- Richard Picard -- Edward D. Arnheiter -- Edward D. Arnheiter -- Product innovation and strategic logic. Introduction to product innovation and new-product development -- Strategic logic of product innovation -- The new-product development process and organizational aspects -- Establishing the foundation: the conceptual level. Identifying new-product opportunities: Idea generation (phase 1) -- Concept development and selection (phase 2) -- NPD program definition (phase 3) -- Overview of financial-management techniques related to new-product development / Methods and techniques for analysis and decision making. Product/market considerations, integrated product design, and product architecture -- The strategic utilization of quality function deployment / Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign -- Production strategies and methods: operational and manufacturing implications / Financial applications and implications -- The operational level and concluding remarks. Design and development (phase 4) -- Validation (phase 5) -- Rapid prototyping and stereolithography / Pre-commercialization (phase 6) and the launch -- Concluding remarkes and insights about product innovation in the twenty-first century.
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